9
ديسمبر

Managing Customer Experience and Relationships – Foreword by Philip Kotler, By Don Peppers and Martha Rogers

Why This Book Matters You see it every day. Organizations across the region talk about “customer focus,” but very few translate the idea into daily practice. Leaders want loyalty, trust, and repeat engagement, yet their systems still treat every customer exactly the same. This book was chosen because it solves…
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8
ديسمبر

The CX Metrics Debate: What Truly Drives Better Experiences?

Why This Question Still Trips Organizations Up Customer experience has become the heart of transformation projects across the region. Yet many organizations still struggle with one essential question: How do we measure experience in a way that truly reflects what customers feel and what the organization must improve?We selected this…
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