In the UAE and across the Arab world, government entities are investing heavily in service design, digital transformation, and proactive customer care. But while most strategies focus on systems and tools, there’s one factor that quietly shapes every interaction: the employee experience. We chose this topic because the connection between…

In a region where innovation, efficiency, and citizen satisfaction are national priorities, the UAE government continues to lead the charge in transforming public services. One of the most powerful tools to accelerate this transformation is service design—a strategic, human-centered approach that ensures government services are effective, seamless, and built around…