{"id":17065,"date":"2025-06-11T21:43:18","date_gmt":"2025-06-11T21:43:18","guid":{"rendered":"https:\/\/impactassociates.ae\/?p=17065"},"modified":"2025-12-09T14:23:58","modified_gmt":"2025-12-09T14:23:58","slug":"strategic-storytelling-by-anjali-sharma","status":"publish","type":"post","link":"https:\/\/impactassociates.ae\/ar\/strategic-storytelling-by-anjali-sharma\/","title":{"rendered":"\u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0640 \u0623\u0646\u062c\u0627\u0644\u064a \u0634\u0627\u0631\u0645\u0627"},"content":{"rendered":"<p>\u0644\u0642\u062f \u0645\u0631\u0631\u0646\u0627 \u062c\u0645\u064a\u0639\u064b\u0627 \u0628\u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629: \u0643\u0645 \u0645\u0631\u0629 \u062f\u062e\u0644\u062a \u063a\u0631\u0641\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0645\u062d\u0645\u0651\u0644\u064b\u0627 \u0628\u0623\u0641\u0643\u0627\u0631 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Business of Stories\u060c \u062f\u0644\u064a\u0644\u0627\u064b \u0639\u0645\u0644\u064a\u064b\u0627 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u0642\u0635\u0635 \u0645\u0624\u062b\u0631\u0629. \u0648\u0647\u064a \u062a\u064f\u0638\u0647\u0631 \u0623\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062d\u062f\u0647\u0627 \u0644\u0627 \u062a\u0643\u0641\u064a\u060c \u0648\u0623\u0646 \u0645\u0627 \u064a\u064f\u062d\u062f\u062b \u0627\u0644\u0641\u0631\u0642 \u0647\u0648 \u0637\u0631\u064a\u0642\u0629 \u062a\u0648\u0635\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a - \u0623\u064a \u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u062a\u064a \u062a\u0643\u0645\u0646 \u0648\u0631\u0627\u0621\u0647\u0627.<\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 .... \u0639\u0646\u062f\u0645\u0627 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\u0627\u0644\u0646\u0645\u0648\u0630\u062c<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0633\u064a\u0627\u0642<\/strong> (Context): \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0623\u0648 \u0627\u0644\u0638\u0631\u0641 \u0627\u0644\u0630\u064a \u0628\u062f\u0623 \u0645\u0646\u0647 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/strong> (Process): \u0643\u064a\u0641 \u062a\u0645 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0627\u062c\u0647\u062a\u0645\u0648\u0647\u0627\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0631\u0624\u064a\u0629<\/strong> (Insight): \u0645\u0627 \u0647\u0648 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u0630\u064a \u062a\u0648\u0635\u0644\u062a\u0645 \u0625\u0644\u064a\u0647\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0625\u062c\u0631\u0627\u0621<\/strong> (Action): \u0645\u0627 \u0647\u064a \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062a\u0631\u062d\u0648\u0646\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641\u061f<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong> (Outcome): \u0645\u0627 \u0647\u0648 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u061f<\/li>\n<\/ul>\n\n\n\n<p>\u062a\u0645\u0627\u0645\u064b\u0627 \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649\u060c \u062a\u0631\u062a\u064a\u0628 \u0647\u0630\u0647 \"\u0627\u0644\u0646\u063a\u0645\u0627\u062a\" \u0641\u064a \u062a\u0633\u0644\u0633\u0644 \u0631\u0648\u0627\u0626\u064a \u064a\u062d\u0648\u0651\u0644 \u0627\u0644\u0636\u0648\u0636\u0627\u0621 \u0625\u0644\u0649 \u0644\u062d\u0646\u064d \u0645\u0624\u062b\u0631.<\/p>\n\n\n\n<p><strong>\u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0635 \u0641\u064a \u0638\u0644 \u0627\u0644\u063a\u0645\u0648\u0636: \u0639\u0646\u062f \u0639\u062f\u0645 \u0648\u0636\u0648\u062d \u0627\u0644\u0631\u0624\u064a\u0629<\/strong><\/p>\n\n\n\n<p>\u0648\u0647\u0646\u0627 \u0646\u062c\u062f \u0633\u0624\u0627\u0644\u0627\u064b:  \u0645\u0627\u0630\u0627 \u0644\u0648 \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629\u061f \u062a\u064f\u0634\u062c\u0639 \u0634\u0627\u0631\u0645\u0627 \u0627\u0644\u0645\u062d\u0644\u0644\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0628\u0634\u0641\u0627\u0641\u064a\u0629\u060c \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0638\u0627\u0647\u0631 \u0628\u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a\u060c \u064a\u062c\u0628 \u0639\u0644\u064a\u0647\u0645 \u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0627 \u0647\u0648 \u0645\u0639\u0644\u0648\u0645\u060c \u0648\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629\u060c \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0628\u0646\u0651\u0627\u0621\u060c \u0641\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u064f\u0648\u0644\u062f \u0627\u0644\u062b\u0642\u0629\u060c \u0648\u062a\u0641\u062a\u062d \u0627\u0644\u0645\u062c\u0627\u0644 \u0644\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062a\u062e\u0635\u0635\u0627\u062a.<\/p>\n\n\n\n<p>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0627\u0646\u062e\u0641\u0636 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0635\u0627\u0646\u0639 \u0648\u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0633\u0628\u0628 \u0648\u0627\u0636\u062d\u064b\u0627\u060c \u0635\u0641 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u060c \u0648\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0635 \u0641\u064a \u0627\u0644\u0648\u0636\u0648\u062d\u060c \u062b\u0645 \u0628\u0633\u0651\u0637 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u0646 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0623\u062e\u0631\u0649 \u0623\u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629. \u0633\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0642\u0635\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0644\u0633\u062a\u064e \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0645\u064f\u0633\u0628\u0642\u064b\u0627\u061b \u0641\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0628\u0634\u0623\u0646 \u0645\u0627 \u0647\u0648 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f \u062a\u064f\u0639\u0632\u0632 \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u062a\u064f\u062a\u064a\u062d \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u062a\u064f\u062d\u0641\u0651\u0632 \u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0642\u064a\u0651\u0645\u0629.<\/p>\n\n\n\n<p><strong>\u0642\u0648\u0629 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0643\u0628\u064a\u0631<\/strong><\/p>\n\n\n\n<p>\u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0642\u0635\u0635 \u0628\u062d\u0627\u062c\u0629 \u0644\u0623\u0646 \u062a\u0643\u0648\u0646 \u062f\u0631\u0627\u0645\u064a\u0629 \u0623\u0648 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u062d\u064a\u062b \u062a\u064f\u0628\u0631\u0632 \u0634\u0627\u0631\u0645\u0627 \u0623\u0646 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0647\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u064b\u0627\u060c \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0646\u0633\u0627\u0621 \u0625\u062f\u0627\u0631\u0629 \u0623\u0648\u0628\u0627\u0645\u0627 \u0627\u0644\u0644\u0627\u062a\u064a \u0627\u0639\u062a\u0645\u062f\u0646 \u0623\u0633\u0644\u0648\u0628 \"\u0627\u0644\u062a\u0636\u062e\u064a\u0645\" Amplification \u0644\u0636\u0645\u0627\u0646 \u0633\u0645\u0627\u0639 \u0623\u0635\u0648\u0627\u062a\u0647\u0646 \u0648\u062a\u0642\u062f\u064a\u0631 \u0623\u0641\u0643\u0627\u0631\u0647\u0646\u060c \u0647\u064a \u0642\u0635\u0629 \u0628\u0633\u064a\u0637\u0629\u060c \u0644\u0643\u0646 \u062a\u064f\u0645\u062b\u0644 \u0648\u0627\u0642\u0639\u064b\u0627 \u0645\u0623\u0644\u0648\u0641\u064b\u0627 \u0648\u062a\u062d\u0645\u0644 \u062d\u0644\u0627\u064b \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u062a\u0643\u0631\u0627\u0631.<\/p>\n\n\n\n<p><strong>\u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a<\/strong><\/p>\n\n\n\n<p>\u062a\u064f\u0634\u064a\u0631 \u0634\u0627\u0631\u0645\u0627 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0644\u0627 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0641\u0642\u0637 \u0625\u0644\u0649 \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0628\u0644 \u0625\u0644\u0649 \u062e\u0644\u0642 \u0635\u0644\u0629 \u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u0641\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u062d\u062f\u0647\u0627 \u0644\u0645 \u062a\u0639\u062f \u062a\u064f\u0644\u0647\u0645. \u0648\u0645\u0627 \u064a\u0635\u0646\u0639 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0647\u0648 \u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u062b \u0628\u0644\u063a\u062a\u0647\u060c \u0648\u0625\u0634\u0631\u0627\u0643\u0647 \u0641\u064a \u0627\u0644\u0642\u0635\u0629.\n\u0648\u0647\u0646\u0627 \u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u062b \u0628\u0648\u0636\u0648\u062d \u0639\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u064a\u060c \u0641\u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0642\u0635\u0629 \u0623\u0648 \u0631\u0648\u0627\u064a\u0629 \u0644\u0645\u0648\u0642\u0641 \u0628\u0644 \u062a\u064f\u0632\u064a\u062f \u0627\u0644\u0634\u0639\u0648\u0631 \u0648\u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0648\u0627\u0644\u062f\u0648\u0627\u0641\u0639.<\/p>\n\n\n\n<p>\u0648\u062a\u0646\u0647\u064a \u0634\u0627\u0631\u0645\u0627 \u0643\u062a\u0627\u0628\u0647\u0627 \u0628\u062a\u0630\u0643\u064a\u0631 \u0645\u0647\u0645:  \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0644\u0627 \u062a\u0639\u0646\u064a \u0634\u064a\u0626\u064b\u0627 \u0645\u0627 \u0644\u0645 \u062a\u064f\u0631\u0648\u064e \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0635\u0635 \u0648\u0627\u0642\u0639\u064a\u0629. \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0642\u0635\u0629 \u0645\u062f\u064a\u0631 \u064a\u0642\u0648\u0644 \u0644\u0645\u0648\u0638\u0641\u0629 \u0639\u0644\u0642\u062a \u0641\u064a \u0627\u0644\u0632\u062d\u0627\u0645 \"\u0627\u0639\u0645\u0644\u064a \u0645\u0646 \u0627\u0644\u0645\u0646\u0632\u0644 \u0627\u0644\u064a\u0648\u0645\" \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0642\u0631\u0627\u0631 \u0625\u062f\u0627\u0631\u064a\u060c \u0628\u0644 \u062a\u0639\u0628\u064a\u0631 \u0641\u0639\u0644\u064a \u0639\u0646 \u0642\u064a\u0645\u0629 \"\u0627\u0644\u0645\u0631\u0648\u0646\u0629\" \u0648\"\u0627\u0644\u062b\u0642\u0629\".<\/p>\n\n\n\n<p>\u0625\u0646 \"\u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\" \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0643\u062a\u0627\u0628\u064b\u0627 \u0639\u0646 \u0623\u0647\u0645\u064a\u0629 \u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0635 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0642\u0627\u0626\u062f \u0645\u0639 \u0645\u0631\u0624\u0648\u0633\u064a\u0647\u060c \u0628\u0644 \u0647\u064a \u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a \u0644\u0644\u0642\u0627\u062f\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u062a\u0623\u062b\u064a\u0631\u060c \u0625\u0646\u0647 \u064a\u0639\u0644\u0651\u0645\u0646\u0627 \u0643\u064a\u0641 \u0646\u064f\u062d\u0648\u0651\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0625\u0644\u0649 \u0631\u0648\u0627\u0628\u0637\u060c \u0648\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0625\u0644\u0649 \u062d\u0648\u0627\u0631\u0627\u062a\u060c \u0648\u0627\u0644\u0631\u0624\u0649 \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629.\n\u0648\u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629\u060c \u0627\u0644\u0642\u0635\u0635 \u0644\u064a\u0633\u062a \u0631\u0641\u0627\u0647\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u0648\u0633\u064a\u0644\u0629 \u0642\u064a\u0627\u062f\u064a\u0629 \u062a\u064f\u0639\u0632\u0632 \u0627\u0644\u0641\u0647\u0645\u060c \u062a\u0628\u0646\u064a \u0627\u0644\u062b\u0642\u0629\u060c \u0648\u062a\u064f\u0637\u0644\u0642 \u0627\u0644\u062a\u063a\u064a\u064a\u0631.<\/p>","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve all been there: armed with compelling data, a brilliant new strategy, or 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